Arizona, California, New York, Texas
Modernizing a 150-Year-Old Brand for Today’s Generation
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challenge
Since 1882, Stetson has been eponymous with the American cowboy and Western frontier. While the brand had a solid customer base, it needed to expand its market to today’s more diverse Millennial and Gen Z demographic.
solution
For over four years, ciaooo! Media has creatively produced every season’s campaign for Stetson, focusing on engaging content with diverse casting, locations, and storytelling.
Our team worked on each campaign from creative direction and conception to production and delivery.
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Content Development
Visual Design
Scriptwriting & Copywriting
Storyboarding
Scheduling
Budgeting
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Director & Cinematographer Curation
Full-Service Video Production
Commercial Photography
Talent Casting
Crewing
Equipment Rentals, Studio Builds and Location Scout
Permits, Insurance and Contracts
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Agency Search
Contracts
Usage rights and negotiations
Copyright
Licensing
RESULTS
235%
increase in digital sales since working together
8
seasonal campaigns produced
307K
Followers
24K
pieces of content created