We started in 2019 as a content site called Ciaooo! Magazine. Founded by 2 local New Yorkers, we felt that there was no media site showcasing the authentic stories of NYC, so we did it ourselves. For 4 years, we created hundreds of articles, posts, and events, building out a community of over 10K local New Yorkers. Our biggest finding? Audiences want to feel seen, be heard, and be part of an impactful community.

Our readers were our first clients (shout out to Aaron F). They recognized our ability to build communities with young audiences. With Chau’s background in advertising and Paola’s in community growth, we started with small grassroots events, eventually growing to a fully bootstrapped marketing agency connecting brands with millennial and Gen Z audiences.

Less than 1% of all creative agencies are women-owned, and even less that are owned by women of color. We have access to a network of diverse creatives and experts that traditional agencies simply don’t.

Our mission is to make the media more inclusive. We believe that marketing can be used for good. When authentic stories are told, and diverse voices amplified, we bring people together. That’ll be our mission, today and forever.