New York City - 5 Boroughs
Driving Brand Awareness to Small Business Owners
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Can’t stop, won’t stop for the mom-n-pop
To help business owners who struggled to build a digital presence during the pandemic, we partnered with Start Small Think Big, a non-profit organization that helps small business owners from marginalized communities with limited access to resources create thriving businesses.
We hosted a virtual series to build brand awareness for those diamonds that, by no fault of their own, got stuck in the pandemic rough.
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We launched a 360 digital campaign to drive awareness using influencers, content production, paid ads, content writing, and social media.
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We produced the entire web series, sourcing real entrepreneurs to interview and highlight. Our team also published a series of articles on the business owners.
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Partnering with Start Small Think Big, we were able to increase brand awareness with ads and SEO strategies.
results
Start Small Think Big saw a 240% lift in story views, and our brands saw a 350% increase in site traffic from our series.
the challenge
During the wake of the pandemic, business owners were struggling. Start Small Think Big tasked us with producing and hosting a virtual series to build brand awareness for small business owners that would drive traffic to their online stores.
