New York City - 5 Boroughs
Driving Brand Awareness to Small Business Owners
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Can’t stop, won’t stop for the mom-n-pop
To help business owners who struggled to build a digital presence during the pandemic, we partnered with Start Small Think Big, a non-profit organization that helps small business owners from marginalized communities with limited access to resources create thriving businesses.
We hosted a virtual series to build brand awareness for those diamonds that, by no fault of their own, got stuck in the pandemic rough.
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We launched a 360 digital campaign to drive awareness using influencers, content production, paid ads, content writing, and social media.
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We produced the entire web series, sourcing real entrepreneurs to interview and highlight. Our team also published a series of articles on the business owners.
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Partnering with Start Small Think Big, we were able to increase brand awareness with ads and SEO strategies through community + influencer partnerships.
results
Start Small Think Big saw a 240% lift in story views, and our brands saw a 350% increase in site traffic from our series.
the challenge
During the wake of the pandemic, business owners were struggling. Start Small Think Big tasked us with producing and hosting a virtual series to build brand awareness for small business owners that would drive traffic to their online stores.
Get People Talking.
We launched an online YouTube video series called, “The Biz” that profiled diverse, up-and-coming entrepreneurs.
Influential not Influencers
A series of Instagram Lives allowed business owners to engage directly with new audiences and sell products in real-time.
Get People Talking
An interview series profiling the owners continued to drive traffic towards their digital storefronts.