challenge

Since 1882, Stetson has been eponymous with the American cowboy and Western frontier. While the brand had a solid customer base, it needed to expand its market to today’s more diverse Millennial and Gen Z demographic.

solution

For over four years, ciaooo! Media has creatively produced every season’s campaign for Stetson, focusing on engaging content with diverse casting, locations, and storytelling.

Our team worked on each campaign from creative direction and conception to production and delivery.