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A 16-page zine on community, loyalty, and what's actually working in 2026.
We made it because the conversation about consumer brands is changing. Aesthetics aren't the moat anymore. Paid is getting harder. The brands winning right now — the ones being talked about, copied, and chased — are doing something different. We wrote down what we're seeing, the way two people who actually do the work would talk about it.
It's irreverent, hyper-specific, and full of way too many early-2000s pop culture references. Sorry not sorry.
Read it. Disagree with it. Send it to a friend. If anything in it sparks a conversation, we're easy to find.
A 16-page zine on community, loyalty, and what's actually working in 2026.
We made it because the conversation about consumer brands is changing. Aesthetics aren't the moat anymore. Paid is getting harder. The brands winning right now — the ones being talked about, copied, and chased — are doing something different. We wrote down what we're seeing, the way two people who actually do the work would talk about it.
It's irreverent, hyper-specific, and full of way too many early-2000s pop culture references. Sorry not sorry.
Read it. Disagree with it. Send it to a friend. If anything in it sparks a conversation, we're easy to find.