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A free zine for founders, brand marketers, and creatives building consumer brands people actually love.
We wrote this because the consumer brands we love are stuck in a hard spot — the playbook that built them isn't working anymore, and the new one hasn't been written yet. So we wrote down what we're actually seeing on the ground, in our sixth year of building brands across NYC and beyond.
A free zine for founders, brand marketers, and creatives building consumer brands people actually love.
We wrote this because the consumer brands we love are stuck in a hard spot — the playbook that built them isn't working anymore, and the new one hasn't been written yet. So we wrote down what we're actually seeing on the ground, in our sixth year of building brands across NYC and beyond.